Download TPG's straightforward and comprehensive Marketing’s Pro Forma for Strategic Planning, Budgeting and Management to build your own pro forma. It includes guidance and a template for all the components of a complete pro forma, including:
- Program spend allocation
- Staff and non-program spend allocation
- Statement of operations
Once you complete this pro forma, you'll have the financial document your executive team needs to connect your marketing plan and spend to revenue impact. With it, you'll accelerate your efforts toward running marketing as the strategic business unit it is.