2018 is coming to an end. Budgets are being lined up for next year, and your company is pivoting towards customer centricity. Are you ready to revamp your tech stack to support that shift?
Is your MarTech stack customer centric? It’s not an easy question to answer.
Shifting your MarTech stack to support customer centricity is harder than it sounds. Here are three tell-tale signs that your current stack does not support customer centricity:
- You currently cannot view all prospect digital interactions from all channels in one place.
- You don’t know what a customer journey map has to do with your technology stack.
- The social team never talks to the email team. Why would they?
Join us on Tuesday, December 4th as we explore how to access, plan, and execute revamping your tech stack to support the move to greater customer centricity in your marketing.