7 Hallmarks of Successful Marketing Transformation
Most Marketers are familiar with the statistic that prospects are 60-70% through the buying journey prior to speaking with Sales. This type of buying behavior requires transformation within an organization to support a positive customer experience, with mandates and siloed projects doomed to fail. Written by Sr. Revenue Marketing Strategist, Colby Fazio, "Why Marketing Transformation Initiatives Fail and the Seven Hallmarks of Transformation Success" serves as a guide for transformation at your organization.
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