7 Hallmarks of Successful Marketing Transformation

7 Hallmarks of Successful Marketing TransformationMost Marketers are familiar with the statistic that prospects are 60-70% through the buying journey prior to speaking with Sales. This type of buying behavior requires transformation within an organization to support a positive customer experience, with mandates and siloed projects doomed to fail. Written by Sr. Revenue Marketing Strategist, Colby Fazio, "Why Marketing Transformation Initiatives Fail and the Seven Hallmarks of Transformation Success" serves as a guide for transformation at your organization.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.