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When was the last time you listened to a CD or hailed a taxi? We’re willing to bet you stream music and use Uber or Lyft. The marketing landscape has changed. It’s digital now and the challenges faced by CMOs are new and varied.

Debbie Qaqish, a nationally recognized speaker, writer, thought leader and innovator in the Revenue Marketing and Marketing Operations fields is here to clear away the clutter and confusion from the Revenue Marketing landscape.

In this webinar, you’ll learn about the rise of the strategic marketing operations function and the purpose it serves in today’s new digital marketing landscape. Debbie will go over:

  • The three main challenges facing CMOs today
  • Working definitions of marketing operations
  • The Marketing Operations Maturity Model
  • Case studies

Debbie looks forward to sharing her knowledge with you in this webinar. If you can’t attend the live event, go ahead and register. We’ll send the recording and the PowerPoint deck to your inbox afterward.
Register for the Webinar
The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.