When was the last time you listened to a CD or hailed a taxi? We’re willing to bet you stream music and use Uber or Lyft. The marketing landscape has changed. It’s digital now and the challenges faced by CMOs are new and varied.
Debbie Qaqish, a nationally recognized speaker, writer, thought leader and innovator in the Revenue Marketing and Marketing Operations fields is here to clear away the clutter and confusion from the Revenue Marketing landscape.
In this webinar, you’ll learn about the rise of the strategic marketing operations function and the purpose it serves in today’s new digital marketing landscape. Debbie will go over:
- The three main challenges facing CMOs today
- Working definitions of marketing operations
- The Marketing Operations Maturity Model
- Case studies
Debbie looks forward to sharing her knowledge with you in this webinar. If you can’t attend the live event, go ahead and register. We’ll send the recording and the PowerPoint deck to your inbox afterward.