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Will Wiegler, Chief Marketing Officer

REVTalk: Going Global With Revenue Marketing

If you’re part of a global marketing organization, can you measure the effectiveness of your efforts around the world? If a program works in North America, does it also move the needle in Latin America? Many marketing leaders struggle to answer these questions, so they run one-size-fits-all marketing campaigns. In this presentation, Will Wiegler shares some of the lessons he’s learned in right-sizing his marketing programs around the world.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.