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Shawnn Smark, Global Marketing Leader, Bio-Rad

REVTalk: CRM & Marketing Automation: The Perfect Storm

A prospect must touch an average of 10.4 pieces of content before choosing a new vendor. That’s a major limiting factor for any organization. In this presentation, Shawnn Smark shares a few helpful lessons he’s learned in helping Bio-Rad overcome that hurdle on its journey to revenue marketing. For example, he says, marketers must learn to set expectations with their stakeholders, because success might be a long time in coming.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.