Contact Us

Robert Israch, VP of Global Marketing Programs, NetSuite

REVTalk: What Does Sales & Marketing Alignment Really Mean?

At NetSuite, 66 percent of all revenue comes from marketing. The company achieves that with a science-based approach, maintaining a ruthless focus on the ROI at the end of the sales funnel—not just on lead generation, says Robert Israch. That means bringing data into every part of your marketing efforts so that every decision, from messaging to website design, is supported by truly meaningful metrics.

Fill out the form to access the video.

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.