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Laura Hoffman, VP of Global Marketing, Red Lion Controls

REVTalk: Revenue Marketing or China? Comparing Lessons Learned in Change

With 10 years of experience as a marketer in China, Laura Hoffman knows a thing or two about culture clash. During her time abroad, she learned valuable lessons about managing change within a deeply unfamiliar cultural context. In this talk, she applies some of those lessons to key challenges in the rapidly evolving (and similarly disorienting) world of revenue marketing, and she concludes with a proven methodology for managing these changes as effectively as possible.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.