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Kevin Joyce, VP Marketing Strategy, The Pedowitz Group

REVTalk: A Dream of Content

Content is changing radically. And for Kevin Joyce, the ultimate goal should be to separate the creation of content from its delivery. He argues that it’s imperative for all marketers to deliver the right content to the right person through the right medium, regardless of platform, anywhere in the world. Then, he says, it’s a matter of tracking every interaction with that content over the course of its useful life.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.