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Janel Ahrens, Senior Director of Global Marketing, EVault

REVTalk: Sales Said… Marketing Said…Tales of Building Revenue Marketing With Sales

As a marketer, are you setting your salespeople up for success? The simple fact is that salespeople need to trust their colleagues in marketing, says Janel Ahrens, because the salespeople are the ones taking the biggest risks. But with the right help from marketers, those risks can be smarter—and more profitable. It’s simply a matter of giving salespeople more context during the lead qualification process.

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