Contact Us

Courtland Smith, Entrepreneurial Marketer, OpenDNS

REVTalk: From Sales Support to Driving the Growth Agenda: A Data Driven Transformation

When it comes to the relationship between sales and marketing, many companies suffer from confirmation bias. In this presentation, Courtland Smith talks about a breakthrough at his own organization, where everyone was convinced that hiring more salespeople would generate more revenue. Over time, however, Smith and his colleagues discovered that the real key to long-term success was the successful integration of content strategy, automation, and business intelligence—a combination that resulted in 39% quarter-over-quarter growth.

Fill out the form to access the video.

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.