Contact Us

Colby Fazio, Engagement Manager, The Pedowitz Group

REVTalk: 6 Tips for Globalizing your Revenue Marketing Strategy

How do you make your revenue marketing strategy a global effort? In this talk, Colby Fazio puts a global spin on the six pillars of revenue marketing—strategy, people, process, technology, content, and results—with a helpful tip for each one. Under “results,” for example, she recommends deploying a common dashboard for all regions. That will enable every user, no matter his or her location, to measure the same data and analyze the same trends.

Fill out the form to access the video.

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.