Marketo is a meaningful investment for most organizations and tangible results are expected quickly. Sound familiar? Whether you are in the process of standing up your Marketo instance or a long-time user, this guide provides a sound foundation for optimization of your marketing automation engine.
What You'll Learn:
- Where to begin with Marketo and how to prioritize your time
- Best practices for emails, landing pages, forms, programs and reports
- Four critical starting points depending on your business needs