Marketing Ops SPBM White Paper

Marketing Ops SPBM White Paper
The opportunity for the Marketing Operations leader is to lead marketing to new levels of credibility, accountability, confidence and visibility. In the Strategic Planning, Budgeting and Management (SPB&M) process defined in this paper, marketing is elevated to a strategic partner in running the business and the Marketing Operations leader is elevated from running a "button pushing" operation to being a strategic player in growth and performance.

Key benefits for the MO leader resulting from the SPB&M process include exemplifying leadership and applying project management to a messy process. This white paper will help you:

  • Take a leadership role in SPB&M, ensuring that marketing is fully a part of the company-wide annual process
  • Align goals and define budgets to meet goals across marketing
  • Take a disciplined project management approach to SPB&M results
  • Drive understanding of the Marketing Operations role in SPB&M
The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.