Rise of the Marketing Operations Function

The adoption of effective marketing operations processes is more essential than ever in today's constantly transforming digital age. To keep ahead of the competition, B2B marketing efforts have to be more flexible and intentional to keep a leading edge. This information-packed interactive white paper explains the importance of streamlining flexible, efficient and effective roles in marketing operations, to ensure current and ongoing success.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.