Learn how to better manage your budget when you’re knee-deep in program execution.

Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased and cut, priorities get shuffled, and communication breaks down.

How do you effectively manage your budget with all that disruption?

In this webinar, you’ll learn:
  • Why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management
  • How to effectively use key performance and predictive indicators to shift budgets and drive results
  • The requirements needed to enable effective real-time budget management
We'll finish our discussion with: how to connect your marketing spend to your results to help you on your path to measuring ROI.

Date: February 22nd
Time: 10am PT, 1pm ET

  • Justin Yopp, Revenue Marketing Coach, The Pedowitz Group 
  • Sam Melnick, VP Marketing, Allocadia

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.