Did you know that 50-70% of leads sent from marketing to sales never receive a sales follow-up due to poor lead management? In “Proven Success Formula for Lead Management,” Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, provides a template to establish an effective lead management practice at your organization. In this white paper, you will learn the following:
- Lead Management definition
- Common Lead Management challenges
- The 5 step process to build a Lead Management practice business case
- The 6 components to establish a Lead Management framework