Your lead lifecycle and scoring model are integral parts of your Marketo instance. They allow you to see prospect and customer progressions through your funnel which allows for accurate forecasting and insights into where you should be investing your funds.
For those that qualify, our complimentary audit by an industry expert will include best practice education, an investigation with discussion, analysis and specific recommendations that you can implement to improve your current lead lifecycle and scoring models within Marketo.
One can expect to receive detailed feedback and recommendation on the items below:
- MQL Technical Definition
- Lead Lifecycle Marketo Program/Campaign Review
- SLA Infraction Review
- Scoring Technical Audit
- Funnel Movement Measurement