Center of Excellence - Marketing Operations Group

In Part 2 of the 4-part Center of Excellence White Paper, you will learn the following about the Marketing Operations Group:

  • Typical charter of a Marketing Operations Group
  • Marketing operations org structure including groups such as Reporting and Analytics
  • Roles, necessary skill-sets and responsibilities for group members
  • Benefits of an effective Marketing Operations Group

Complete the form to the right to learn more about how to better structure your marketing organization.

COE White Paper
The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.