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A/B Testing Visual Guide


A/B testing is a simple and effective way to optimize campaign performance, increase prospect and customer engagement and optimize your investment in marketing automation. Download our visual guide to better understand the following:

A/B Testing: A Visual Guide What is A/B testing
• Why you should use A/B testing
• How you should use A/B testing

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If you like this visual guide, you may also like our Marketing Automation and CRM Adoption Infographic or our Campaign Specialist Infographic.

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.