Revenue Marketing Results is the final element and represents the outcome of the holistic RM6™ strategy. Ultimately, it is the ability to drive revenue in a repeatable, predictable and scalable manner that defines the Revenue Marketer.
- Establishing key Revenue Marketing metrics, such as the rate at which MQLs convert to opportunities, and contribution to pipeline both as a % and as a dollar amount.
- Ability to track marketing-generated leads through the sales funnel.
- Creating dashboards for day-to-day operations and for executives.
- Forecasting the revenue impact from marketing.