Lessons from a Serial Revenue Marketer

Jim Kanir, Billtrust

Jim Kanir, SVP of Sales at BillTrust, speaks to students at the William and Mary Mason School of Business about his experience and how he has employed Revenue Marketing Transformation at a number of companies to transform the way these companies market, sell and measure their performance.

This was recorded on November 7th, 2012 at the Mason School of Business - College of William & Mary