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Connecting Marketing to Revenue
Revenue Marketing Educational Series
Those who can connect marketing to revenue out-perform their competitors. It’s more than just common sense… we’ve got the research to prove it.
Register for this informative series to access this groundbreaking research from the Lenskold Group: 2011 Lead Generation Marketing ROI Study which compares companies that use Marketing Automation VS those that don't when it comes to measuring, reporting, and predicting revenue performance from their marketing initiatives. You'll also receive the upcoming Revenue Marketing Index, a baseline tool for comparing your results against your peers.
Please confirm the following information to get started:
Revenue Marketing Educational Series
Those who can connect marketing to revenue out-perform their competitors. It’s more than just common sense… we’ve got the research to prove it.
Register for this informative series to access this groundbreaking research from the Lenskold Group: 2011 Lead Generation Marketing ROI Study which compares companies that use Marketing Automation VS those that don't when it comes to measuring, reporting, and predicting revenue performance from their marketing initiatives. You'll also receive the upcoming Revenue Marketing Index, a baseline tool for comparing your results against your peers.
Please confirm the following information to get started:
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group (TPG) is the world’s largest full-service revenue marketing agency and recently earned the #12 spot on the Atlanta Business Chronicle’s Top 50 List of Fastest Growing Private Companies. Through a focus on marketing and sales automation solutions, TPG helps global clients execute demand generation strategies that generate repeatable, predictable and sustainable top-line revenue results. Services include strategy, system selection, implementation, creative services and outsourced demand generation for such industry leaders as Comcast, Deutsche Bank and Palace Sports and Entertainment.
For more information on how TPG helps clients connect marketing to revenue, visit our website for more information.
The Pedowitz Group (TPG) is the world’s largest full-service revenue marketing agency and recently earned the #12 spot on the Atlanta Business Chronicle’s Top 50 List of Fastest Growing Private Companies. Through a focus on marketing and sales automation solutions, TPG helps global clients execute demand generation strategies that generate repeatable, predictable and sustainable top-line revenue results. Services include strategy, system selection, implementation, creative services and outsourced demand generation for such industry leaders as Comcast, Deutsche Bank and Palace Sports and Entertainment.
For more information on how TPG helps clients connect marketing to revenue, visit our website for more information.
- Overall, most marketers (87%) report at least one marketing performance metric to senior management (average 43% per metric). Three out of four (77%) forecast leads, opportunities, sales and/or revenue (average 41% per metric). Just 65% are reporting at least one financial metric related to marketing’s contribution to senior management (average 30% per metric).
- Companies outgrowing their competitors are much more likely to report marketing contribution to senior management than companies with the same or slower growth, using the metrics Percent of Total Sales Contributed by Marketing (38% vs. 23%) and Percent of Total Revenue Contributed by Marketing (30% vs. 18%). These higher growth companies are also more likely to report Marketing-Generated Revenue to senior management (38% vs. 26%).
- The top-tier of highly effective and efficient marketers calculate ROI or similar financial measures to assess their marketing effectiveness (62% vs. 23% of all other marketers) and are more likely to indicate they are experiencing much greater growth than their competitors (55% vs. 13% of all others).