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Wynn White, Vice President of Marketing, Birst

REVTalk: Journey of the Modern Marketer: From Brand Geek to Data Scientist

When he became a marketer more than 20 years ago, Wynn White focused on messaging and positioning for the product side of the house. Over the last few years, however, he’s transformed into a “data artist.” Like any good artist, he chooses his materials carefully: even the best data, he explains, will have “sharp edges” if analyzed in the wrong context. If marketers aren’t careful, they’ll end up getting cut.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.