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Patty Foley-Reid, Director of Product and Solutions Marketing, Veracode

REVTalk: Red Flags in Building a Content Blueprint

A well-executed content marketing plan can reduce a typical sales cycle from six months to just two weeks, delivering nearly $10 million in new revenue from a single lead. In this talk, Patty Foley-Reid shows how Veracode recently achieved those results with a Fortune 50 company by relying heavily on the power of content marketing. The key, she explains, is creating content that doesn’t send prospects on a “wild ride.”

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.