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Neil Cohen, Visage Mobile, Vice President of Sales & Marketing

REVTalk: Revenue Management by Aphorism

Who knew aphorisms were so good for business? In this presentation, Neil Cohen presents a number of pithy observations to guide attendees toward smarter revenue management. For example, two of his aphorisms address the shift toward a data-driven marketing organization: “Nobody cares how you feel,” he says. “And that’s tied directly to another marketing aphorism: nobody is a marketing expert.”

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.