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Debbie Qaqish, Chief Strategy Officer, The Pedowitz Group

REVTalk: The Rubber Band Theory of Leadership

Sometimes the journey to smarter marketing begins with a rubber band. In this interactive presentation, Debbie Qaqish borrows a tactic used by many therapists for behavior modification, asking attendees to snap themselves on the wrist with a rubber band when they engage in unhealthy or outmoded marketing habits. Then she challenges the audience with a question: how are you going to modify your behaviors to become a true leader in revenue marketing?

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.