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Courtland Smith, Entrepreneurial Marketer, OpenDNS

REVTalk: From Sales Support to Driving the Growth Agenda: A Data Driven Transformation

When it comes to the relationship between sales and marketing, many companies suffer from confirmation bias. In this presentation, Courtland Smith talks about a breakthrough at his own organization, where everyone was convinced that hiring more salespeople would generate more revenue. Over time, however, Smith and his colleagues discovered that the real key to long-term success was the successful integration of content strategy, automation, and business intelligence—a combination that resulted in 39% quarter-over-quarter growth.

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The Pedowitz Group is the world’s largest full-service Revenue Marketing company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, customers and results.