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Brian Kardon, CMO, Lattice Engines

REVTalk: What Can Consumer Marketing Teach the Revenue Marketer?

Forrester estimates that 70% of enterprises are currently engaged in marketing automation. So what’s next? A lot of maturity, says Brian Kardon. In this lively talk, he shows how leading companies are challenging old assumptions about the “discoverability” of data. Amazon, for example, has found truly innovative ways to turn browsing behavior into deep insights—insights that consumers might not even know about themselves.

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.