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Beki Scarbrough, Senior Director of Marketing Automation & Analytics, CA Technologies

REVTalk: The Lead: Not Just Another Brick in the Wall

Whom are you targeting? Marketers often think that demand generation means stuffing a giant sales funnel full of content. But according to Beki Scarbrough, no company should be maintaining just one catch-all sales funnel. “You can’t treat everybody the same because it’s weird,” she explains. To avoid weirdness, marketers should never press “send” on an email blast until they can answer this simple question: why should your audience care?

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The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.