OnDemand Webinar:
How to Manage the Digital Disruption of the Manufacturing Sales Cycle

The internet is your digital showroom with buyers using it to shortlist potential suppliers weeks and months before they make contact with a salesperson. This change in behavior, with buyers performing more than two-thirds of their decision-making out of sight of the sales team, requires a new approach to sales.

Join Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, Peter Bell, Marketo’s Senior Director of Segment Marketing and Bryan Gassler, Director of Marketing at Xylem in this on-demand webinar as they discuss how they:

  • Increased sales productivity by enabling marketing, sales and distributors with key tools
  • Increased return on marketing investment by improving efficiency and effectiveness
  • Proved time to value within the initial pilot and quickly put the solution into production
The Pedowitz Group is the world’s largest full-service Revenue Marketing company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, customers and results.