OnDemand Webinar:
How to Manage the Digital Disruption of the Manufacturing Sales Cycle

The internet is your digital showroom with buyers using it to shortlist potential suppliers weeks and months before they make contact with a salesperson. This change in behavior, with buyers performing more than two-thirds of their decision-making out of sight of the sales team, requires a new approach to sales.

Join Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, Peter Bell, Marketo’s Senior Director of Segment Marketing and Bryan Gassler, Director of Marketing at Xylem in this on-demand webinar as they discuss how they:

  • Increased sales productivity by enabling marketing, sales and distributors with key tools
  • Increased return on marketing investment by improving efficiency and effectiveness
  • Proved time to value within the initial pilot and quickly put the solution into production
The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.