Watch the webinar recording and review the slides from this very informative webinar where we discussed:
- The benefits and differences when Marketing Operations leads the planning & budgeting process
- How to build a marketing plan like a business case including benchmarking & competitive analysis
- The 3-step approach for how the best Marketing Operations pros excel in planning
Key benefits for the MO leader resulting from the SPB&M process include exemplifying leadership and applying project management to a messy process.
This webinar was part of Allocadia's Marketing Planning Master Class. For more resources, please click here.