Proven Success Formula for Lead Management

Did you know that 50-70% of leads sent from marketing to sales never receive a sales follow-up due to poor lead management? In “Proven Success Formula for Lead Management,” Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, provides a template to establish an effective lead management practice at your organization. In this white paper, you will learn the following:

  • Lead Management definition
  • Common Lead Management challengesProven Success: Formula for Lead Management
  • The 5 step process to build a Lead Management practice business case
  • The 6 components to establish a Lead Management framework
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The Pedowitz Group is the world’s largest full-service Revenue Marketing company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, customers and results.