Proven Success Formula for Lead Management

Did you know that 50-70% of leads sent from marketing to sales never receive a sales follow-up due to poor lead management? In “Proven Success Formula for Lead Management,” Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, provides a template to establish an effective lead management practice at your organization. In this white paper, you will learn the following:

  • Lead Management definition
  • Common Lead Management challengesProven Success: Formula for Lead Management
  • The 5 step process to build a Lead Management practice business case
  • The 6 components to establish a Lead Management framework
Get your copy now by filling out the form and you will receive the download in your email.



The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.