The Pedowitz Group has developed a 4-part Revenue Marketing™ Center of Excellence White Paper to illustrate how best in class marketing organizations shape their teams.
In Part 4 of the Center of Excellence White Paper, you will learn the following about the Digital and Content Group:
- Typical charter of a Digital and Content Group
- Digital and Content organizational structure including key groups such as Content Strategy
- Roles, necessary skill-sets and responsibilities for key group members
- Benefits of an effective Digital and Content Group
A Revenue Marketing Center of Excellence consists of three key groups: Demand Generation, Digital and Content, and Marketing Operations. Complete the form to the right to learn more about how to better structure your marketing organization.