Center of Excellence – Demand Generation Group

COE White PaperThe Pedowitz Group has developed a 4-part Revenue Marketing Center of Excellence White Paper to illustrate how best in class marketing organizations shape their teams.

In Part 3 of the Center of Excellence White Paper, you will learn the following about the Demand Generation Group:

  • Typical charter of a Demand Generation Group
  • Demand Generation organizational structure including key groups such as Campaign Management
  • Roles, necessary skill-sets and responsibilities for key group members
  • Benefits of an effective Demand Generation Group

A Revenue Marketing Center of Excellence consists of three key groups: Demand Generation, Digital and Content, and Marketing Operations. Complete the form to the right to learn more about how to better structure your marketing organization.

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, GA. TPG believes that marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are change agents who embrace data driven decision-making to power the revenue engine. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.