The Pedowitz Group has developed a 4-part Revenue Marketing™ Center of Excellence White Paper to illustrate how best in class marketing organizations shape their teams.
In Part 3 of the Center of Excellence White Paper, you will learn the following about the Demand Generation Group:
- Typical charter of a Demand Generation Group
- Demand Generation organizational structure including key groups such as Campaign Management
- Roles, necessary skill-sets and responsibilities for key group members
- Benefits of an effective Demand Generation Group
A Revenue Marketing Center of Excellence consists of three key groups: Demand Generation, Digital and Content, and Marketing Operations. Complete the form to the right to learn more about how to better structure your marketing organization.