Center of Excellence – Demand Generation Group

COE White PaperThe Pedowitz Group has developed a 4-part Revenue Marketing Center of Excellence White Paper to illustrate how best in class marketing organizations shape their teams.

In Part 3 of the Center of Excellence White Paper, you will learn the following about the Demand Generation Group:

  • Typical charter of a Demand Generation Group
  • Demand Generation organizational structure including key groups such as Campaign Management
  • Roles, necessary skill-sets and responsibilities for key group members
  • Benefits of an effective Demand Generation Group

A Revenue Marketing Center of Excellence consists of three key groups: Demand Generation, Digital and Content, and Marketing Operations. Complete the form to the right to learn more about how to better structure your marketing organization.

The Pedowitz Group is the world’s largest full-service Revenue Marketing company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, customers and results.