Center of Excellence - Marketing Operations Group


In Part 2 of the 4-part Center of Excellence White Paper, you will learn the following about the Marketing Operations Group:

  • Typical charter of a Marketing Operations Group
  • Marketing operations org structure including groups such as Reporting and Analytics
  • Roles, necessary skill-sets and responsibilities for group members
  • Benefits of an effective Marketing Operations Group


Complete the form to the right to learn more about how to better structure your marketing organization.

COE White Paper
The Pedowitz Group is the world’s largest full-service Revenue Marketing company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, customers and results.