The Pedowitz Group has developed a 4-part Revenue Marketing™ Center of Excellence White Paper to illustrate how best in class marketing organizations shape their teams.
In Part 2 of the Center of Excellence White Paper, you will learn the following about the Marketing Operations Group:
- Typical charter of a Marketing Operations Group
- Marketing operations organizational structure including key groups such as Reporting and Analytics
- Roles, necessary skill-sets and responsibilities for key group members
- Benefits of an effective Marketing Operations Group
A Revenue Marketing Center of Excellence consists of three key groups: Demand Generation, Digital and Content, and Marketing Operations. Complete the form to the right to learn more about how to better structure your marketing organization.