2012 Lenskold Group/Pedowitz Group
Lead Generation Marketing Effectiveness Study
Marketing automation (MA) integrated with CRM systems, the use of marketing ROI metrics and strengths in key competencies enable lead generation marketers to manage effectiveness and increase crucial results, including Total Marketing Revenue Contribution.
This report highlights how the use of automation and ROI metrics influence key outcomes. We also present important findings for a best practice group of “highly effective and efficient marketers”. This top segment - 11% of all marketers surveyed - demonstrated distinct advantages in outgrowing competitors by adopting integrated marketing automation and using ROI metrics
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